Motive Culture

Motive Culture, founded in 2017 by automotive illustrator Darren Curtis.

Launched at the N.E.C. Classic Motor Show in November 2018 and since then attended numerous shows including the International Historic Motorsport show Race Retro 2019 and 2020 at Stoneleigh, Coventry; Bicester Heritage Sunday Scramble and the first sponsored; show Classics at the Clubhouse, in Kingsclere, Hampshire.

“I wanted to add something different to my prints, a graphic twist. Using the Motive Culture logo with its stripes and a large roundel, sets the design. The Mk1 MX5 prints, for instance, have strong backgrounds, giving them a bold identity. Those who order Motive Culture prints are getting exclusive pieces because I don’t produce thousands of each design. Even the off-the-shelf designs are produced in low volumes and of course a print of an individual car is genuinely unique. Ultimately, it’s about capturing an enthusiast’s passion in a print.

Why 'Motive Culture'?

The word ‘Motive’ is a pro-active, positive word - a driving of passion, but also, it’s conveniently part of the word automotive - a word the founder has been involved with most of his life. ‘Culture’ is a definitive way of life, a following and a bringing together of liked minded ideas and people. Pairing these words together creates a powerful brand, with room to grow and flourish.
The logo is a graphic play of the above, but also motorsport, driving, winning, cornering - a powerful iconic automotive emblem. Perfect for the brand.

“I’d like to expand Motive Culture to work in partnership with other established brands too, offering bespoke commissions to promote their products. Some watch companies establish these relationships, so it would be great to produce licensed collaborations. We’re currently establishing connections with a selection of companies.”