GPBox uses tracking technologies for a few general purposes:
Strictly necessary: Vital to ensuring that GPBox works properly for visitors and members (such as maintaining the security and integrity of the Site).
Performance: Help us understand how the Site or the Apps are functioning so that we can improve our services.
Functionality: Retain your personal preferences as you use the Site or the Apps to enhance your experience.
Marketing and Advertising: Gather data to help deliver advertising content relevant to your interests.
GPBox sometimes partners with third-party services who may use various tracking technologies to provide certain services or features, including targeted online marketing techniques such as attribution tracking, remarketing, and cross-device tracking.
- Attribution tracking means estimating what advertising or marketing source a user followed to come to GPBox, or to determine what marketing source should get credit for actions like a visit or a purchase.
- Remarketing means showing relevant ads to an audience based on prior shopping patterns on GPBox, whether or not the audience made a purchase.
- Cross-device tracking means recognising an audience across multiple devices or browsers.
Some of these third-party services may provide us with information about you (such as demographic information, cross-device information, or interest categories) from a combination of sources that permit us to provide you with more relevant and useful advertising. The Apps may include third party mobile analytics software and APIs that may be used to enhance our data, to improve the Services, or for marketing purposes.
Cookies & Tracking Policy
By using GPBox, you consent to us using cookies and similar tracking technologies in the ways described on this page.
Types of tracking technologies
There are a few common types of tracking technologies used on GPBox:
- Cookies: This is a small data file sent from a server to your web browser or mobile device that is stored in your browser cache or mobile device. You can configure your browser’s settings to reflect your preference to accept or reject cookies (see Managing Cookies below).
- Clear gifs, web beacons, web bugs: These are tiny graphics with a unique identifier similar in function to cookies, and are used to track the online movements of web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to your personally identifiable information.
Tracking technologies have two different lifespans:
- Persistent means it remembers certain information about your preferences for viewing the site, and allows GPBox to recognise you each time you return. Persistent cookies are stored on your browser cache or mobile device until you choose to delete them.
- Session, on the other hand, is specific to a particular visit to the site, to carry information as you view different pages on GPBox so you don’t have to re-enter information. Session cookies expire and delete themselves automatically when you leave the Site or close your web browser.
Opting-Out and Managing Cookies
When you use GPBox via a browser, you can change your web browser’s settings to reflect your cookie preferences. Each browser is a little different, but usually these settings are under the ‘options’ or ‘preferences’ menu. The links below provide information about cookie settings for the browsers supported by GPBox: